Trout Tracks is a reporting and analytical tool backed up by a powerful visitor tracking system. With its help you can track any kind of visitor activity from the time the visitors enter the site to the moment they leave.

When a web surfer opens a page in their browser, the browser executes the tracking JavaScript embedded in the page. The script contains commands to send every possible piece of information about the visitor to the tracking center. Software organizes this data into comprehensive reports that are useful for understanding how to improve your traffic conversion.

Of course, this method does not retrieve personal data like the visitor's name or sex. And truly speaking, you don’t need such information. There are various reports that may be useful to you. Among the reports of this website traffic statistics tool you can find a visitor's screen resolution details, operating system and browser details, cookie information (if available), time zone, referrer, name of the page viewed and so on, as well as the information embedded directly into the script at design time.

Trout Tracks provides functions that shouldn’t be ignored if you want success in web marketing. With its 120 currently available reports Trout Tracks touches upon many equally important points:

• Understand your visitors.   Find out how they browse your site, what they like, and what makes them leave without wanting to come back!  
  
  
• Evaluate the commercial efficiency of your site. Find out how well each traffic source performs in terms of revenue, registrations, subscriptions, etc. Get full details on each transaction and see an audit of how a visitor becomes a buyer.
  
  
• Find out if you are wasting money. Get a full and detailed account of the campaigns that you are running. Find out which resources are worth investing in and which are not.