Pay Per Click:
PPC Management and Keyword Trends

Trout Tracks tells you about the feedback on every keyword you pay for in the sponsored results. How? Let’s figure it out with the help of a sample situation. Imagine you sell paintings / reproductions online. You decide to increase your sales by paying search engines so they display your ad when their users search for “oil paintings”, “Rembrandt reproductions”, and “Antique paintings”. You buy these three keywords for a month.

Visitors search for these terms, see your ad and come to your website. Say you get 1,000 new visitors monthly, and your sales have increased 34% which has more or less covered your advertising cost. But you don’t know which keywords bring more visitors and which less. And more importantly, you don't know which keyword is most effective. For example, the web traffic referred through “oil paintings” may have been more numerous, but resulted in fewer sales.

Trout Tracks provides you with an accurate way to track how your paid keywords work. Via the “Activity by search keywords” report you can see how many transactions were completed by users who found you through this or that keyword. With this information you can optimize your search and advertising keywords and discard those that are underperforming.

If your aim is a serious online business, you must have already considered a Website Traffic Statistics Analysis / visitor tracking system. All successful websites have at least one thing in common - their webmasters and owners use web analytics to increase the percentage of visitors who do something GOOD for business. Analyzing visitors, revenue sources, and advertising efficiency combined with constant improvement of your site inevitably brings results - more leads, sales, subscribers, downloads, you name it. Employ Website Traffic Statistics Analysis today, and start capitalizing on the results right away!

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